In October 2010, ema launched a national press and media campaign highlighting the importance of compliance with standards.

The campaign focuses on making people aware of the Mexican System of Metrology, Standardization and Conformity Assessment (SISMENEC - its acronym in Spanish), and how this structure provides benefits to different sectors of the economy.

Articles have related to topics such as rules in the construction industry, benefits of accredited laboratories, electrical accident prevention, actions to save energy, health and safety in the workplace, and sanity and food hygiene.

To date 16 articles have been published and more with issues related to compliance of standards will appear soon.